Social means getting together to learn about each other, share good times or even be able to make a connection to balance out your strengths and weaknesses with someone else. It means genuinely being there to help each other and to support each other. It means accepting people they way they are even with their faults.
It does not mean stifling or trying to to remake them into your idea of what is right or acceptable (unless they are actually hurting others or breaking the rules). It means tolerance, understanding and compromise. It means understanding that everyone is an individual all coming from different backgrounds and points of view.
We are all different and that is what makes us interesting.
In the old mob (mafia) movies just before they wasted someone they would tell them: "...it ain't personal, it's just bidness!"
Social is the opposite of business.
LOL...I would clarify that one to the opposite of mob business. A real networkers business is built by their social skills...but we don't want to get too far into that one right here and now!
Personally, I don't go into someone's house, open the fridge and help myself to some goodies. I don't demand they serve me coffee or beer. I don't take it upon myself to tell them they should re-decorate or clean up that mess in the porch. I don't kick their dog, slap their wife or tell them their kids are ugly brats!
...and I especially don't barge in the place and tell them how I have all the solutions to their problems with my ground level, red hot opportunity of the month.
Let me tell you what I might do...
I might walk up to what appears to be the main door and proceed to ring the doorbell or knock on the door. If they were to invite me in, I might just take them up on the offer, remove my shoes, step inside and wait till they show me to the specific area they wish for me to follow them too. If they asked me to sit down, I most likely would. If they offered me a drink of some sort, I might take them up depending upon whether it's too much trouble for them or if I was dying of thirst, etc. From there I would most likely engage in whatever conversation naturally occurs, I may comment on and ask questions about the pictures they have on the walls, or a beautiful peice of furniture, the home itself, so on and so forth.
And then if they happened to bring up a need that needed to be filled, and I just happened to have a solution or know someone else with one...I would probably tell them about it.
If they asked me about what it is I do, I would probably tell them that too.
Now, maybe this is boring, but the point is I respect them and their property just as I do my own, and the fact that I have no idea or right to tell anyone else what's right for them!
That was an excellent explanation of my vision for Unfettered!
Of course, everyone has a different approach, but I like to use what a wise old marketer told me once... "tell, don't sell!" Of course, that's assuming they ask!
Why is it that virtually every single network I join I am instantly bombarded with dozen of adverts? The day before yestereday a joined a small business network, last night I checked in and there were about ten comments on my page...nearly everyone of them was offering me a business or something to supplement it. Why are people who i know not wasting their time offering me something I don't want and could care less about? Sadly, in the time I took to responding two of the spammers(cause thats what it is!) did actually have a little content found buried within their page that indicated they were in fact a real person who had done something other than blast blantent adverts everywhere in sight at some earlier point in their life....Wasted Talent, what a pity!
Internet marketers are very obedient and when a guru writes an ebook and tells them to spread the word through forums and social sites, that is exactly what they do. For them, though, spread the word, as you so rightly say, is spelt S P A M.
Something to do with a lack of imagination springs to mind
I believe that is the root...then there are those who have no real idea what they are doing and just follow the pack, or in other words they see everyone else putting up spammy link filled profiles and comments and assume thats what works!
But then again, I guess this would just be another tier of clueless followers...
Chuck share something with me last night on the phone ...
HE joined one of those sites, and every time someone sent him a spammy letter, he would just respond with a personal letter about himself, some pics of his farm etc.
I forget the exact numbers, but after a couple times of this, they were writing back wanting to know what he did for a business!
Go figure.....
You know, we could be at the beginning of a new movement!